Chocolate souffle time!
Such a found-my-brooch (not broach) moment, this.
Bumped into news on another way to use SEO - not exactly a surprise that this usage has been studied, but it's wonderful to have the pattern confirmed. And of course, since this is the sort of technology that starts small and builds up to nuclear, I think I can comfortably speculate that it can be and has been used similarly regarding entities smaller than countries. It should only be a matter of time before the news aggregator on which I found this article comes up with more information that I can use. Other than material for screenshots, that is.
Ending with this because music happened.