Forgoing the niceties
Considering who these elites support, I quite agree with the opinion mentioned in this article, so I'll list a few specific, and in some cases recent, examples in the news cycle.
I'm willing to consider that, for example, the sports shoe sales might be from inventory on hand since before the boycott mentioned here; and that dribs and drabs of acknowledging a problem are an attempt to remedy the earlier silence complicit in that same problem. I'm even willing to allow that I don't have information on whether or not that particular family member's stake still exists a month after related reports. (Note that I mention only one particular family member.)